#PayItForward and help Peggy Porschen survive

by Peggy Porschen Cakes in SW1W, London, England, United Kingdom

#PayItForward and help Peggy Porschen survive
We did it
On 15th June 2020 we successfully raised £7,176 with 121 supporters in 41 days

Without cashflow we can’t survive. Help our Parlours bloom again with our special selection of ‘pay in advance’ reward options.

by Peggy Porschen Cakes in London, England, United Kingdom

About Us

Peggy Porschen Cakes was founded by Peggy and her husband Bryn in 2003 and is based in South West London, it has evolved into two world-famous cake Parlours in Belgravia and Chelsea. To this day, it is an independent, 100% family-owned business, which serves beautifully crafted cakes, cupcakes, confectionery and a seasonal cafe menu; the buttermilk pancakes are said to be ‘the best and prettiest in town’. From the prettiest of party cakes, layer cakes and cupcakes through to the online shop with an expanding range of Peggy Porschen merchandise, this is a dreamy world that celebrates the craftsmanship of cakes, art and design. From the production kitchen based in Battersea a dedicated team of pastry chefs bake and create handcrafted cakes and confectionery fresh every day. The business employs 40 staff across 3 locations.

Pink Parlour Landmarks

Following the success of the Belgravia Parlour - which celebrates its 10th anniversary this year -  the business proudly opened its Chelsea flagship location last spring. From locals to Londoners and visitors from all over the world, the company has been going from strength to strength as a destination for cake, floral, pink and design lovers.

The impact of COVID-19

Peggy Porschen is a ‘customer first’ business and cash flow is its lifeblood, when the UK government announced the temporary closure of restaurants, cafes and social distancing measures, it became unsustainable to keep operations open in any form. The financial impact of the pandemic on a small family business like Peggy Porschen is detrimental and impossible to sustain over a longer period. 

Exclusive rewards

If you would like to be a part of helping Peggy Porschen survive the crises, it is now part of the Pay It Forward campaign, which has been implemented by the Mayor of London.  Here you can pay in advance (with the benefit of a discounted rate and exclusive offers) and look forward to future cakes and masterclasses. This initiative will help the Parlours and online operations get through the crisis and burst into bloom again. 

The money raised will be used for:

Protecting team member’s jobs - many of the team have been with the company for years and have invested their hearts and souls into helping grow the business. Many of the team are on furlough, and funds are vital to bring them back on the payroll and prepare a staged reopening.

Paying suppliers and contractors. Suppliers depend on the volumes of Peggy Porschen and are suffering the same hardship and existential worries just like every other business affected by this crisis. A top priority is to honour commitments and look after partners and suppliers. Once business resumes, the company will continue to nurture the many relationships so carefully built over time, which are essential to the success of the brand.

Paying for fixed costs, such as rents and insurances. The money raised will help to ensure that the Parlours can reopen when it is safe to do so and continue being part of the communities of Chelsea and Belgravia, serving locals and bringing tourists and footfall to the areas for years to come. 

Preparing the business for a staged reopening after the lockdown. While it’s difficult to plan ahead without knowing exactly when businesses like Peggy Porschen will be able to reopen, it is essential that the business is as ready as possible for when the time comes. 

If you would like to help Peggy Porschen get through this enormously challenging time, please help by purchasing a masterclass, a box of cupcakes or a future cake to look forward to. It really would mean the absolute world to the whole team.

Thank you! 

Peggy & Bryn 


We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see Crowdfunder's Terms of Use for more information regarding rewards for pledges.

Rewards

This project offers rewards in return for your donation.

£50 or more

17 of 200 claimed

£50 FUTURE 6 INCH LAYER CAKE & CANDLES (SAVE 25%)

Pledge £50 today and we'll reward you with one 6 inch classic layer cake including a personalised message plaque and candles. Available for collection from Peggy Porschen, London. We require 24 hrs notice to pre book your collection. Valid for 12 months from date of reopening. T&C's apply, visit www.peggyporschen.com

£10 or more

17 of 500 claimed

£10 FUTURE BOX OF 6 MACARONS (SAVE 20%)

Pledge £10 today and we'll reward you with a beautiful box of 6 Signature Macarons, to include Dreamy Vanilla, English Raspberry and Chocolate Heaven. To be collected from Peggy Porschen, London. We require 24 hrs notice to pre book your collection. Valid for 12 months from date of reopening. T&C's apply, visit www.peggyporschen.com

£20 or more

66 of 1000 claimed

£20 FUTURE BOX OF 6 CLASSIC CUPCAKES (Save 20%)

Pledge £20 today and we'll reward you with a box of 6 delicious Classic Cupcakes - Chocolate Heaven, Cookies & Cream and Red Velvet. To be collected from Peggy Porschen, London. We require 24 hrs notice to pre book your collection. Valid for 12 months from date of reopening. T&C's apply, visit www.peggyporschen.com

£60 or more

9 of 100 claimed

£60 FUTURE 6" PEGGY'S PINK BICYCLE CAKE (SAVE 20%)

Pledge £60 today and we'll reward you with Peggy's brand new party cake design! Hand decorated with our iconic floral pink bike, this cake is inspired by our original 2017 Parlour installation. Choose any filling from our classic cake menu. We require 72 hrs notice to pre-book your collection. To be collected from Peggy Porschen, London. Valid for 12 months from date of re-opening. T&C's apply, visit www.peggyporschen.com

£75 or more

3 of 100 claimed

£75 FUTURE 6 INCH MAGICAL PARTY CAKE (SAVE 15%)

Pledge £75 today and we'll reward you with either a 'Rainbow & Clouds' or 'Unicorn & Rainbow' Party Cake. Choose any filling from our classic cake menu. We require 72 hrs notice to pre book your collection. To be collected from Peggy Porschen, London. Valid for 12 months from date of reopening. T&C's apply, visit www.peggyporschen.com

£150 or more

2 of 50 claimed

£150 FUTURE 2-TIER MAGICAL PARTY CAKE (SAVE 15%)

Pledge £150 today and we'll reward you with a stunning 2-tier 'Rainbow & Clouds' or 'Unicorn & Rainbow' Party Cake (6 & 8 inches), serving 60 party portions or 30 large slices. Choose any filling from our classic cake menu. We require 72 hrs notice to pre-book your collection. To be collected from Peggy Porschen, London. Valid for 12 months from date of re-opening. T&C's apply, visit www.peggyporschen.com

£500 or more

5 of 10 claimed

£500 FUTURE BAKING & CAKE MAKING MASTERCLASS FOR 2

Pledge £500 today and we'll reward you with a unique masterclass for 2 with added tuition from Peggy Porschen herself. This an exceptional opportunity to learn from Peggy and her team about the secret behind the Parlour’s award-winning recipes, baking and cake making techniques and special finishing touches. Spend an afternoon at Peggy's and leave with a new set of skills and of course your own cake.T&C's apply, visit www.peggyporschen.com

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