Peggy Porschen Cakes was founded by Peggy and her husband Bryn in 2003 and is based in South West London, it has evolved into two world-famous cake Parlours in Belgravia and Chelsea. To this day, it is an independent, 100% family-owned business, which serves beautifully crafted cakes, cupcakes, confectionery and a seasonal cafe menu; the buttermilk pancakes are said to be ‘the best and prettiest in town’. From the prettiest of party cakes, layer cakes and cupcakes through to the online shop with an expanding range of Peggy Porschen merchandise, this is a dreamy world that celebrates the craftsmanship of cakes, art and design. From the production kitchen based in Battersea a dedicated team of pastry chefs bake and create handcrafted cakes and confectionery fresh every day. The business employs 40 staff across 3 locations.
Pink Parlour Landmarks
Following the success of the Belgravia Parlour - which celebrates its 10th anniversary this year - the business proudly opened its Chelsea flagship location last spring. From locals to Londoners and visitors from all over the world, the company has been going from strength to strength as a destination for cake, floral, pink and design lovers.
The impact of COVID-19
Peggy Porschen is a ‘customer first’ business and cash flow is its lifeblood, when the UK government announced the temporary closure of restaurants, cafes and social distancing measures, it became unsustainable to keep operations open in any form. The financial impact of the pandemic on a small family business like Peggy Porschen is detrimental and impossible to sustain over a longer period.
If you would like to be a part of helping Peggy Porschen survive the crises, it is now part of the Pay It Forward campaign, which has been implemented by the Mayor of London. Here you can pay in advance (with the benefit of a discounted rate and exclusive offers) and look forward to future cakes and masterclasses. This initiative will help the Parlours and online operations get through the crisis and burst into bloom again.
The money raised will be used for:
Protecting team member’s jobs - many of the team have been with the company for years and have invested their hearts and souls into helping grow the business. Many of the team are on furlough, and funds are vital to bring them back on the payroll and prepare a staged reopening.
Paying suppliers and contractors. Suppliers depend on the volumes of Peggy Porschen and are suffering the same hardship and existential worries just like every other business affected by this crisis. A top priority is to honour commitments and look after partners and suppliers. Once business resumes, the company will continue to nurture the many relationships so carefully built over time, which are essential to the success of the brand.
Paying for fixed costs, such as rents and insurances. The money raised will help to ensure that the Parlours can reopen when it is safe to do so and continue being part of the communities of Chelsea and Belgravia, serving locals and bringing tourists and footfall to the areas for years to come.
Preparing the business for a staged reopening after the lockdown. While it’s difficult to plan ahead without knowing exactly when businesses like Peggy Porschen will be able to reopen, it is essential that the business is as ready as possible for when the time comes.
If you would like to help Peggy Porschen get through this enormously challenging time, please help by purchasing a masterclass, a box of cupcakes or a future cake to look forward to. It really would mean the absolute world to the whole team.
Peggy & Bryn