Pay it Forward for the future of London businesses
We are offering 100% free fundraising to help businesses raise vital funds and stay afloat, rebuild and recover from COVID-19.
How can I get involved?
Start crowdfunding for your business now
Pre-sell your services now, support your staff and deliver when London re-opens
Support your local business
People across London are paying for goods and services in advance to ease cash flow problems for the local businesses in their community. Pledge to support yours today.
Nominate a business
During lockdown the small businesses we love in our communities are struggling to survive. Tell us about a business that might need support.
Mayor of London's
Back to Business Fund
The Mayor’s £1m Back to Business Fund offers up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform.
How Pay it Forward works
1. First things first, tell us the name of your business
2. What makes your business so special? Tell your story for your page
3. What can you pre-sell and deliver after the crisis? We call these rewards
4. Next add your payment details so that you can receive the money you need
5. Now spread the word. Rally your supporters behind your business
6. We're all in this together so share Pay it Forward with other businesses
Businesses live and funding
Live
Save The Jazz Cafe
The Jazz Cafe is fighting for survival and we need your support.
80% raised
66 days left
Live
The Phoenix Arts Club’s 10 Year Survival Plan
Help us GUARANTEE we can serve YOU and our COMMUNITY for the next TEN years keeping The Phoenix the best THEATRE bar/restaurant in the World
83% raised
3 days left
Live
Help Save Jobs and Live Music at The Lexington
With COVID-19 we took the difficult decision, for the first time in 11 years, to close our doors and we need your help to get them open...
99% raised
66 days left
Live
SAVETHEGRAND
Future proofing one of the worlds oldest entertainment venues, to make sure Post-Covid & in it’s 120th year The Clapham Grand is kept open.
62% raised
4 days left
Live
#SaveOurTheatres - The Questors Theatre
We’re part of a national initiative launched by Theatres Trust to prevent the permanent closure of UK theatres. Please support our campaign.
52% raised
9 days left
Live
#SaveOurVenues - Omeara
Omeara is a an independent London music venue that is under threat. Please support the venue and it's staff.
92% raised
66 days left
Live
Help Save Village Underground & EartH
Having made the difficult decision to close our venues Village Underground and EartH until further notice, we ask for your support.
118% raised
4 days left
Live
#SaveOurTheatres - Theatres Trust
Protecting theatres impacted by Covid-19 so everyone can enjoy live performance. Please support our campaign
64% raised
33 days left
Start crowdfunding for your business
Book a one-to-one appointment with an expert business adviser
Pay It Forward is part of the London Growth Hub’s wider support offer for London’s businesses. This includes an online hub of essential resources and free one-to-one telephone and virtual support
Supported by the Mayor of London and funded by the London Economic Action Partnership (LEAP), the London Growth Hub’s team of business advisers can help you work out your next steps, create a plan of action and provide a gateway into the vital resources, support and initiatives needed to sustain your business through this challenging period.
This page is updated daily with the latest developments and support, so your business has access to all the information it needs. You can access the Business Support Hub here.
The new Business Support Hub also includes:
– Access to free one-to-one support from an expert business adviser
– COVID-19 checklists, factsheets and guides
– Guidance for businesses and employers
– Information about financial support and schemes
– Access to useful webinars and virtual events
– The latest press releases and news articles
Supporters