Pay it Forward for the future of London businesses

We are offering 100% free fundraising to help businesses raise vital funds and stay afloat, rebuild and recover from COVID-19.

Image of small business

How can I get involved?

Support your local business

Support your local business

People across London are paying for goods and services in advance to ease cash flow problems for the local businesses in their community. Pledge to support yours today.

Nominate a business

Nominate a business

During lockdown the small businesses we love in our communities are struggling to survive. Tell us about a business that might need support.

Mayor of London's

Back to Business Fund

The Mayor’s £1m Back to Business Fund offers up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform.

Find out more and apply

Uploaded

How Pay it Forward works

Step 1

1. First things first, tell us the name of your business

Step 2

2. What makes your business so special? Tell your story for your page

Step 3

3. What can you pre-sell and deliver after the crisis? We call these rewards

Step 4

4. Next add your payment details so that you can receive the money you need

Step 5

5. Now spread the word. Rally your supporters behind your business

Step 6

6. We're all in this together so share Pay it Forward with other businesses

Businesses live and funding

Video cover placeholder

Book a one-to-one appointment with an expert business adviser

Pay It Forward is part of the London Business Hub’s wider support offer for London’s businesses. This includes an online hub of essential resources and free one-to-one telephone and virtual support

London Growth Hub

Supported by the Mayor of London and funded by the London Economic Action Partnership (LEAP), the London Business Hub’s team of business advisers can help you work out your next steps, create a plan of action and provide a gateway into the vital resources, support and initiatives needed to sustain your business through this challenging period.

This page is updated daily with the latest developments and support, so your business has access to all the information it needs. You can access the London Business Hub here.

The new London Business Hub also includes:

– Access to free one-to-one support from an expert business adviser

– COVID-19 checklists, factsheets and guides

– Guidance for businesses and employers

– Information about financial support and schemes

–  Access to useful webinars and virtual events

– The latest press releases and news articles 

Supporters

BPPA
Crowdfunder
Creative Industries Federation
FSB logo
NTIA
Small Business Britain