How can I get involved?
Start crowdfunding for your business now
Support your staff and increase your resilience by upskilling, digitising, diversifying and adapting to new ways of trading through the recovery period.
Support the local businesses in your borough
Donate to businesses in Croydon, Hammersmith & Fulham and Southwark to help them recover from the adverse effects of COVID-19.
Nominate a business
The small businesses we love in our communities are struggling to survive. Tell us about a business that might need support.
How Pay it Forward works
1. First things first, tell us the name of your business
2. What makes your business so special? Tell your story for your page
3. Offer rewards in exchange for your supporter’s donations
4. Next add your payment details so that you can receive the money you need
5. Now spread the word. Rally your supporters behind your business
6. We're all in this together so share Pay it Forward with other businesses in your borough
Businesses live and funding
Support The Jazz Cafe
The Jazz Cafe is fighting for survival and we need your support.
Support Stanfords Map and Travel Bookshop
We sell maps and travel books in Covent Garden. Travel is restricted and London is empty. We need your support to pay staff and expenses.
Save Hackney Empire
Hackney Empire faces the biggest challenge in its 120 year history. Please help our legendary venue to survive this crisis.
PLEASE HELP THE PLEASANCE AND EVERYONE WE SUPPORT
To make sure the Pleasance and everyone we support can return and continue, we need your help.
#SaveOurVenues - Windmill Brixton
We're so close to our target of saving the venue. Please look at our great prize draw rewards,
Union Chapel Needs YOU!
We need YOU - to help our venue survive, help the homeless and vulnerable in this crisis, and bring more of the Union Chapel into your home.
The Phoenix Arts Club’s 10 Year Survival Plan
Help us GUARANTEE we can serve YOU and our COMMUNITY for the next TEN years keeping The Phoenix the best THEATRE bar/restaurant in the World
#SaveOurTheatres - Lyric Hammersmith Theatre
Thank you! We have reached our target but you can still support the Lyric by donating to our Recovery Fund via our website.
Start crowdfunding for your business
Book a one-to-one appointment with an expert business adviser
Pay It Forward is part of the London Business Hub’s wider support offer for London’s businesses. This includes an online hub of essential resources and free one-to-one telephone and virtual support
Supported by the Mayor of London and funded by the London Economic Action Partnership (LEAP), the London Business Hub’s team of business advisers can help you work out your next steps, create a plan of action and provide a gateway into the vital resources, support and initiatives needed to sustain your business through this challenging period.
This page is updated daily with the latest developments and support, so your business has access to all the information it needs. You can access the London Business Hub here.
The London Business Hub also includes:
– Access to free one-to-one support from an expert business adviser
– COVID-19 checklists, factsheets and guides
– Guidance for businesses and employers
– Information about financial support and schemes
– Access to useful webinars and virtual events
– The latest press releases and news articles
Supporters