Mayor of London's

Back to Business Fund

The Mayor’s £1m Back to Business Fund will offer up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform.

Shop window with open sign showing

Pay It Forward London enables businesses to raise vital funds and stay afloat, rebuild and recover from the impacts of Covid-19 through crowdfunding. Since its launch in April, over 4,000 Londoners have donated over £280,000 to support their favourite local businesses.

The Mayor will match every pound raised by a business up to a maximum of £5,000 - or 50% of their campaign target - in sectors which rely on physical trading and have been badly affected by Covid-19 restrictions, including retail, hospitality, leisure, tourism, travel, creative and arts, entertainment and recreation, and health and fitness.

As well as supporting cash flow, the Mayor wants to help small businesses to invest in their future, so the funding is being made available conditional upon recipients spending a portion of the funding to support digital transformation and measures to enable safe re-opening and socially-distant trading. 

How it works

Step1 - Start crowdfunding

Step 1

Start crowdfunding for your business to begin raising money from the public. 

Step 2 - Raise 25%

Step 2

Reach 25% of your campaign target, you could become eligible for the Mayor's match funding 

Step 3 - You could receive £5,000

Step 3

Receive up to £5,000 in match funding to help you reach your total crowdfunding target  

Ready to get started? 

Applications open on Monday 10 August. Register your interest now and receive coaching support from Crowdfunder to prepare you for your funding application

Register your interest

Register your interest now and receive coaching support from Crowdfunder to prepare you for your funding application

Your full name

Your email

Business name

Your business website

Your London Borough

Brief description of your business