Mayor of London's

Back to Business Fund

The Mayor’s £1m Back to Business Fund offers up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform.

Please note applications for this round of funding are currently closed. You can still add a project and Crowdfund for your business through the Pay it Forward website.

Start crowdfunding

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APPLICATIONS FOR THIS ROUND OF FUNDING ARE CURRENTLY CLOSED, as the fund has been fully distributed. You can still add a project and crowdfund through the Pay it Forward website.

Pay It Forward enables businesses to raise vital funds and stay afloat, rebuild and recover from the impacts of Covid-19 through Crowdfunding. Since its launch in April, over 30,000 Londoners have donated over £2 million to support their favourite local businesses.

Through the Back to Business Fund, the Mayor has matched every pound raised by a business up to a maximum of £5,000 - or 50% of their campaign target - to help them expand their operation online, invest in their future and adapt to safe, socially distant trading.

PLEASE NOTE APPLICATIONS FOR THIS ROUND OF FUNDING ARE CURRENTLY CLOSED, as the fund has been fully distributed. 


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You are an existing business based within Greater London

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You are a small to medium sized business (less than 250 employees) that receives at least half it's income from trading activity

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Your business has been adversely affected by COVID-19

Before completing your application for match funding, we recommend that you read the accompanying eligibility and pledging criteria fully

Want to find out more about the funding?

Applications are currently closed but you can register your interest to keep up to date with the latest news on the Mayor’s Back to Business fund, Pay It Forward London and receive coaching support from Crowdfunder for your Pay It Forward London project.

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Start crowdfunding for your business

Back to Business Toolkit

Check that you meet the eligibility and pledging criteria and read the Toolkit here

Learn to crowdfund

Thinking about crowdfunding and not sure where to start? In our guide, you'll be able to find all of the information you need to see success with your Crowdfunder project. 

Download guide
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