Help SRVD soft launch!

by SRVD in W3, London, England, United Kingdom


raised so far



A full range of spirits that you can rely on. No marketing bulls**t. No expensive looking bottles. Simply high quality. Pre-order now.

by SRVD in London, England, United Kingdom

New stretch target

With our extra money we will be able to  spread the word and offer even more amazing benefits to our initial SRVD customers. 

Help us take on the establishment and revolutionise spirits for the better. 

No matter what you drink, from gin to rum, from vodka to bourbon, we're cutting out the confusion by bringing you a full range of spirits you can trust.  



Liquid. Not Bottle. 

Have you ever wondered about how much of your money actually goes towards the liquid you are drinking? 

We do things differently to others - channeling our focus and energy towards providing you the best quality liquid we can. 

No expensive fancy bottles. No gimmicky ingredients. And by primarily selling directly to you through our website, we cut out the middleman and delight you with truly premium spirits. 


Classical Tailoring

Each spirit has an essence. A list of classical qualities and characteristics that have been discovered and refined over centuries. 

With gin, for example, whilst other botanicals certainly play a role, a focus on a high-quality distillation of juniper really lets your spirit do what it's supposed to.  

Whilst there's certainly room for creativity in any spirit, we don't deviate from fundamentals and don't do overly fruity flavours. Keep your raspberries and pineapples for your morning smoothie. 

Take our first two bottles - our No.1 Gin and No. 2 Vermouth. They will be perfected in terms of weight, balance and flavour profile around a recipe that stays true to heritage and has been co-created with world expert distillers and mixologists.  


The SRVD No.1 Gin and No. 2 Rosso Vermouth


Our Production Journey

Learn with us. 

With over 16 years combined experience in the alcohol trade, we're looking forward to taking you behind the scenes on every step of our production journey. 

We'll be working with growers, distillers, mixologists and connoisseurs to build out your collection, so you understand what you're drinking, where it's from, and how best to serve it.


Florence, a major hub for vermouth

Take our rosso vermouth. 

We’ll be taking you to Florence, where we'll be meeting local growers, distillers and mixologists on our quest to ensure our rosso is perfect. We'll also be retracing the origins of one of the most iconic classic serves, Florence's very own Negroni, a product of the 1920s. You'll be left in no doubt as to what makes our vermouth sing and exactly how it should be served. 


What to Expect

Whether you want to explore the world of classic spirits or enjoy your old favourites done right, we want to have you covered.

For those that want to explore, we'll be bringing out at least 4 spirits in 2021, each involving its own unique journey, from concept to bottle. We've announced our first two and we have some really exciting surprises in store later in the year. Expect a new spirit every 3 months or so.




SRVD (Served). A serve is an industry term for how a spirit is served to you - e.g. straight, over ice, with a mixer, in a cocktail. 

It's also where we come in. We're completely focused on ensuring you're being served correctly. From our 7 step process, to our focus on liquid quality, to understanding the essence of a spirit and how you drink it, you'll be satisfied that you and your guests will always be delighted with your premium spirits.


Why are we Crowdfunding?

We need to raise £20,000 to meet our initial production run requirements. With your pre-orders we'll be able to make the run a reality and provide you with amazing spirits at great discounts in return.  

At the same time, we recognise that it's been extremely difficult for those working in hospitality during the pandemic. Hospitality workers are amongst the lowest paid in society whilst being the most exposed to the virus. That's why we are donating 2% of all our pledges to hospitality staff laid off because of Covid.    


Thank you so much for reading and if you like what you see, please get involved by purchasing one of our rewards. 

Scroll down to see the rewards in more detail!

Jamie & Varun


Our Website

Visit us at




Please find more details about our rewards below.

We need to raise £20,000 for our first production run, so the more you spend the greater the discount we're giving you!

Be sure to check out the bulk discounts and LIFETIME offers in the higher tier rewards. Remember we're bringing out a FULL RANGE of spirits (e.g. bourbon, vodka, rum, gin), so we'll have you covered for all your spirit needs, for life!  


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